RicanelitePlaystation takes Online Beating
Over the past year unique visitors to Nintendo.com increased 91 percent, but visitors to Playstation.com was down by 8 percent.
Those were some of today’s findings in a report by NetRatings. Nintendo’s online traffic rose from 856,000 in February 2006 to 1.6 million in February 2007.
Xbox.com also saw significant year-over-year growth in February, increasing 47 percent from a unique audience of 827,000 to 1.2 million.
Traffic to Playstation.com dropped 8 percent in the same period, from 1.1 million to 1.0 million unique visitors.
NetRatings also found…
36.5 percent of U.S. adults online own a game console.
15.9 percent own a portable game console
71 percent of console owners are married.
66 percent have at least one child in the household.
Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings said, "As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player, and the PC. Videogame technology will only benefit other media, since what makes a videogame fun and exciting brings life to movies and music as well. Companies that can leverage these new technologies across a number of products will have a distinct advantage in the competitive marketplace."
Among retail web sites, Best Buy's videogame site has the highest concentration of game console owners, who comprise 90 percent of the site's audience. Amazon's video game site and Gamestop.com rank a close second and third, with console owners comprising 89 and 88 percent of their unique visitors, respectively.
Besides playing video games, the highest indexing personal interests among console owners are attending theme parks, collecting comic books, and collecting dolls and other figurines. The highest indexing vacation activities in this group are theme parks, water sports, and major sporting events.
More from www.nielsen-netratings.com.
Those were some of today’s findings in a report by NetRatings. Nintendo’s online traffic rose from 856,000 in February 2006 to 1.6 million in February 2007.
Xbox.com also saw significant year-over-year growth in February, increasing 47 percent from a unique audience of 827,000 to 1.2 million.
Traffic to Playstation.com dropped 8 percent in the same period, from 1.1 million to 1.0 million unique visitors.
NetRatings also found…
36.5 percent of U.S. adults online own a game console.
15.9 percent own a portable game console
71 percent of console owners are married.
66 percent have at least one child in the household.
Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings said, "As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player, and the PC. Videogame technology will only benefit other media, since what makes a videogame fun and exciting brings life to movies and music as well. Companies that can leverage these new technologies across a number of products will have a distinct advantage in the competitive marketplace."
Among retail web sites, Best Buy's videogame site has the highest concentration of game console owners, who comprise 90 percent of the site's audience. Amazon's video game site and Gamestop.com rank a close second and third, with console owners comprising 89 and 88 percent of their unique visitors, respectively.
Besides playing video games, the highest indexing personal interests among console owners are attending theme parks, collecting comic books, and collecting dolls and other figurines. The highest indexing vacation activities in this group are theme parks, water sports, and major sporting events.
More from www.nielsen-netratings.com.
